Brand Story

Travel the World, Learn Across Cultures

MICEE Tours was created by Edward Cheuk in October 2016 and registered with Hong Kong Companies Registry and Trademark Registry. On October 28, 2022 we became a licensed travel agency. License: 354642.

Founded 2016 · Social enterprise

Travel agency license: 354642

Study tour design · Youth development

Talk to the team
We connect high-quality study-tour providers to students—especially high school and undergraduate learners—offering full-spectrum growth outside the classroom and serving as mentors and partners for their life planning.
Brand creation

MICEE Tours was founded by Edward Cheuk in October 2016 and completed company and trademark registration. We officially became a travel agency on October 28, 2022 with license no. 354642.

Purpose

We connect high-quality study-tour providers to students—especially high school and undergraduate learners—offering full-spectrum growth outside the classroom and serving as mentors and partners for their life planning.

Slogan

Travel the world · Bridge East and West

Study tour design · Youth development
Travel agency license: 354642

Who we are

MICEE Tours was founded by Edward Cheuk in October 2016 and completed company and trademark registration. We officially became a travel agency on October 28, 2022 with license no. 354642.

Mission & Vision

Let the world be the classroom and every journey spark growth

Mission

Grow alongside our clients and co-create rich, meaningful, unforgettable learning journeys—becoming lifelong learners together.

Vision

Shape a generation of future leaders and citizens with global vision, cultural empathy, and a passion for lifelong learning.

Values

“Learning-led, travel-inspired.” Through deep study-tour experiences, we guide students to widen their horizons on the move and ignite lifelong learning with both Chinese roots and a global outlook.

Team

Planners, content creators, and accessibility advocates building trustworthy study tours

We also cover filming, social media, and inclusive travel assessments to keep every journey safe, engaging, and human.
Edward Cheuk

Edward Cheuk

Founder & Managing Director

Lam Ka Ho

Lam Ka Ho

Head of Study Tour Video Production

Felix Choi

Felix Choi

Executive Director, Hong Kong Inclusive Cultural Tourism Assessment

Cathy Tang

Cathy Tang

Accessible Travel Experience Officer

Roy Lo

Roy Lo

Director of Social Media Operations

Perrin Ng

Perrin Ng

Accessible Travel Video Editor

Partners

Co-creating quality study tours with schools, NGOs, and production teams

Trusted network

Partner details are being refreshed. Contact us for the latest deck.

Recognition & Honors
Hong Kong social enterprise certification2023 Best Social Enterprise Award
Client list

Need the full client list or a tailored proposal? Reach out anytime.

Get in touch

Looking to collaborate, consult, or host a sharing session?

Tell us what you need—we’ll respond with the right study-tour plan and support team.

Phone+852 9344 7024Emailmiceetours@gmail.com

Address

Room 13B, 4/F, Tung Hip Commercial Building 244-248 Des Voeux Road Central, Sheung Wan, Hong Kong

We’re happy to share full client lists, case studies, or bespoke proposals on request.