🎯 Program Overview

The "Inclusive Cultural Tourism Entrepreneurship Study Tour" is Hong Kong's first hands-on study program that integrates heritage conservation, accessible tourism design, and social entrepreneurship. Jointly planned by the Greater Bay Area Research Institute for Study Travel and the Hong Kong Traditional Skills Expansion (Charity) Company Limited, this activity aims to provide participants with an immersive experience combining theoretical learning and field research to explore innovative paths and social value within the cultural tourism industry.

📅 Program Details

• Theme: Inclusive Cultural Tourism Entrepreneurship Study Tour
• Organizers: Greater Bay Area Research Institute for Study Travel + Hong Kong Traditional Skills Expansion (Charity) Company Limited
• Operator: MICEE Tours Limited
• Date: Tuesday, January 20, 2026
• Time: 9:30 AM - 2:30 PM (5 hours total)
• Fee: HKD 500 per person
• Registration Enquiry: 9344 7024

💡 Program Highlights

1. Elite Teaching Team: Led by Professor Zhang Qin, Dean of the Hong Kong Institute of Education for Sustainable Development, with on-site guidance from industry experts.
2. Integration of Theory and Practice: Study sustainable development and international perspectives in the morning, followed by a practical field assessment of accessibility facilities in the afternoon.
3. Entrepreneurial Inspiration: Conduct on-site research for entrepreneurial projects within a historic building, stimulating innovative ideas.
4. Professional Assessment Experience: Follow the professional team of the "Hong Kong Inclusive Cultural Tourism Assessment Project" to learn evaluation methodologies.

🗓️ Itinerary

Phase 1: Theory & Vision Building (9:30 AM - 10:30 AM) Venue: Hong Kong Institute of Education for Sustainable Development Content:

1. Introduction to UNESCO / HiESD
2. National Education Exhibition Room Visit
3. World Heritage & Intangible Cultural Heritage Exhibition / Industry Mentor Workshop
4. Study Travel Planning & Curriculum Design (covering culture, sustainable development, international perspectives)
5. Introduction to Sustainable Development Planners & Certified Sustainable Enterprises

Phase 2: Transfer & Assembly (10:30 AM - 11:30 AM) Venue: From Che Kung Temple MTR Station (Sha Tin) to Sham Shui Po MTR Station Content:

• Group transfer to Sham Shui Po to meet the "Hong Kong Inclusive Cultural Tourism Assessment Project" team.

Phase 3: Accessibility Facility Field Test (11:30 AM - 12:00 PM) Venue: Walk from Sham Shui Po MTR Station to Mei Ho House Content:

• Under the guidance of the professional team, personally experience and learn how to assess accessibility facilities in public spaces and pathways.

Phase 4: Lunch & Networking (12:00 PM - 1:00 PM) Venue: Mei Ho House Café Content:

• Lunch break and free exchange between participants and instructors.

Phase 5: On-site Entrepreneurial Project Research (1:00 PM - 2:30 PM) Venue: Mei Ho House Content:

• Brainstorm and conduct on-site research for inclusive cultural tourism entrepreneurial projects within the revitalized historic building environment, combining morning theory with on-site observations to inspire innovative solutions.

👨‍🏫 Teaching Team

Course Professor

• Professor Zhang Qin - Dean, Hong Kong Institute of Education for Sustainable Development

Program Chief Coordinator

• Edward Cheuk - Executive Director, Greater Bay Area Research Institute for Study Travel

Course Teaching Assistants

• Ms. Wu King Ching - Standing President, Hong Kong Traditional Skills Expansion (Charity) Association
• Mr. Yau Kin Ming - External President, Hong Kong China Wheelchair Curling Association

Inclusive Cultural Tourism Assessment Team Leader

• Ms. Cathy Tang - Cultural Tourism Attraction Assessment KOL, MICEE Tours

💰 Fee Information

• Standard Fee: HKD 500 per person
• Special Offer: Free for "Friends of Inclusive Cultural Tourism"
• Fee Includes: Course instructor and materials fees, field assessment experience fee, study tour accident insurance fee
• Fee Excludes: Transportation costs, meals and drinks, shopping expenses

📝 Registration Notes

1. Limited spots available on a first-come, first-served basis.
2. Please provide participant's full name, contact phone number, and email address upon registration.
3. "Friends of Inclusive Cultural Tourism" must provide relevant proof to enjoy the free offer.
4. Detailed itinerary and assembly point will be sent 3 days before the event.

📞 Contact Us

For any inquiries, please contact:

• Phone: 9344 7024
• Organizers: Greater Bay Area Research Institute for Study Travel, Hong Kong Traditional Skills Expansion (Charity) Company Limited
• Operator: MICEE Tours Limited